Will Innes Smith is a passionate multi-faceted lifestyle film-maker. His style focuses on the aesthetic and the emotive, an eye for detail often combining a stylish visual approach with a love for contemporary culture.

His work straddles a range of media - including live-action, CGI and animation across a number of lifestyle subjects in youth culture, sport, food and fashion.

As a creative Will has written and conceived a number of viral successes including the well renowned ‘4 The Players since 1995’ launch film for Sony Playstation.

Will’s work has been recognised by D&AD, The Royal Television Society, Promax and BDA.

Playstation - The Thumbsore Nation

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